For most women, using public toilets in India is an Olympic sport, engage the core, hold the squat, don't breathe. DON'T TOUCH ANYTHING! But we've made it better.
2015
Our Beginning
Someone had to start the revolution!
This is Deep.
For the last 11 years, his curiosity has revolved around women's liquid secretions. Sounds off? Stick around, it'll make sense soon.
But first, flashback to 2014.
Saal tha 2014. Deep ke sar par baat the, haath mein chips, bagal mein biwi aur do dost, classic road trip.
Mr. Deep Bajaj
Mr. Mohit Bajaj
Then came the joke.
"What's that one thing men can do anywhere, but women can't no matter how hard they try?" Asked his friend, giggling.
"What?" asked his friend's wife, already bracing for it.
"Stand and pee." Hahahaha. Gali roko yaar, susu aaya. What can I say, God just loves men more!"
As Deep stood on the roadside, his friend still chuckling, the inequality hit him. Hard.
An equality that forces women to drink less water during work hours.
That leads to 40% of women getting UTIs, compared to just 12% of men.
And in that moment, devastated, Deep thought, "Maybe God does love men more."
PNG ideas bully moments:
"Why shouldn't women stand and pee?"
They deserve better. And if no one's building it, I will."
That moment sparked the creation of PeeBuddy, India's first female urination device. Since then, over 5 million PeeBuddy's have been used in filthy public toilets across India, with the confidence usually reserved for the Indian man.
Launching PeeBuddy changed how Deep and Mohit saw the world. They weren't just looking, they were noticing.
The quiet wincing from a cramp. The discreet pad adjustments. The way women planned their lives around their periods, with pain, with leaks, with hesitation, and shame.
So they started asking better questions and in 2015, alongside a sharp, strong-willed team of women, they launched Sirona Hygiene Pvt. Ltd and got to work.
From rash creams and pain relief patches to leak-proof period panties to creating and now leading the market for menstrual cups with having sold more than 20 lakh units till date. Sirona built smart, innovative and better solutions to close the gap between what women needed and what they were always expected to settle for.
Better Periods
PERIOD & INTIMATE CARE
In 2015, talking about periods was still a huge taboo; there had been no Pad Man or Oscar to open the doors to just have "the bloody conversation" and women had to just deal with it, silently. As a result, 60% of women in India didn't have access to basic menstrual hygiene, let alone solutions tailored to combat inconveniences surrounding menstruation. So we spoke, listened and innovated.
Buy Period Care
Better Safety
In India, public spaces aren't always safe forcing women to calculate every move. Freedom with constant vigilance isn't freedom.
IMpower wasn't created because we wanted to. It was created because we had to and until a woman can walk freely at 3AM in Delhi - not brave, just safe - we'll keep putting protection, control, and power in her hands.
Buy Personal Safety
In India, public spaces aren't always safe forcing women to calculate every move. Freedom with constant vigilance isn't freedom.
IMpower wasn't created because we wanted to. It was created because we had to and until a woman can walk freely at 3AM in Delhi - not brave, just safe - we'll keep putting protection, control, and power in her hands.
Buy Personal Safety
In India, public spaces aren't always safe forcing women to calculate every move. Freedom with constant vigilance isn't freedom.
IMpower wasn't created because we wanted to. It was created because we had to and until a woman can walk freely at 3AM in Delhi - not brave, just safe - we'll keep putting protection, control, and power in her hands.
Buy Personal Safety
Over 70% of women experience discomfort after sex due to the harmful chemicals present in most condoms. The lack of clean, safe alternatives has been a long-standing problem; one we were determined to solve. Enter Bleu - 100% vegan condoms made without any harmful chemicals like Parabens, Benzocaine, Nitrosamines, or Glycerin. Because true intimacy should always be clean, safe, and worry-free.
